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Now that you have your list, you need to identify specific people from each group that you can reach out to and see if you can talk to them about your idea. Try and find at least 10 from each group. Again, the more the better. But, who said starting a new business would be easy? When you have your list of people, the next step is to actually talk to these people.

Dust off the answers to the three questions we talked about earlier. Start by reaching out phone, email, Facebook message, LinkedIn InMail, and so on and use a message like this to get started. I especially liked [ insert what you liked here ] and plan to start using that hack with my own email. I was wondering what you recommend to manage info and sales emails with a single email account to prevent customers from getting the wrong response or no response at all. Is this a problem you have? Are there solutions that you recommend for solving this problem? If you completely strike out, you might need to go and look for new locations where your potential customers hang out, or you might need to go back and take a second look at your problem statement.


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  • Hopefully, you get lots of responses that fall into the second category. In fact, I was thinking about building a collaborative email management tool for teams. Do think a product like that would be interesting to you or other people in similar situations? Not everyone will respond; after all, people are busy with their own things. But, you should get some responses. If you get no response, try again. At this stage, just make sure that the price that you float is something sustainable for your business. Better to suggest too high of a price than too low.

    The goal is simply to make sure that people want your product.

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    Price is something to tackle in detail a bit later in the process. Thankfully, there are plenty of great services out there that can help you build a professional website quickly and easily. Take a look at Squarespace , Wix , or Shopify and build out a simple page that describes your product or service. Second, the people that give you their email addresses are your first customers.

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    Target the lists of terms that you figured out earlier in this process related to your problem and your solution. If you have competition, consider advertising to people who are searching for those alternative products. An alternative approach to building a landing page and buying advertising is to explore content marketing. Instead of buying traffic, you could start a blog with content that your target audience might find interesting. The advertising option takes a little bit of spare cash but is easier and potentially faster.

    If you have the bandwidth, you could try both methods and see which one works better for you. You know:.

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    With demand validation, you know that if you execute well, your business is much more likely to be successful. A good next step is to do the first pass at a financial forecast. What are your expenses going to be? How much money, if any, do you need to raise to get your business off the ground? What are your sales goals?

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    But, knowing that there is demand for your business idea is a huge win for your startup. You can follow Noah on Twitter. Struggling to Name Your Product? Here's how to do it. The wrong way Several years ago, my team and I worked hard building a new product. The paradox of speed My guess is that, in the end, we probably wasted hundreds of thousands of dollars because we built what we thought customers wanted instead of building what they actually wanted.

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    Get started. Life Business Free eBook. Darius Foroux Follow. The Blog Of Darius Foroux Authentic articles on productivity, habits, decision making, and personal finance. Self Improvement Life Lessons Startup.

    1. Defining an inviting “topic”

    I write about productivity, habits, decision making, and personal finance. Authentic articles on productivity, habits, decision making, and personal finance. See responses Discover Medium.


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